Digital Marketing

Web Analytics Management

Web analytics play a key role in making web sites and online businesses that rely on their websites for promoting their businesses, more successful. It takes more than checking your visitors and page views every day. You need to dig into the data and find out how your visitors interact your site, and to find out how to give them a better web site experience.

We, at Gradient Softech utilize relevant expertise and tools along with thorough knowledge of the internet to provide you with effective and comprehensive web analytics report. Our team of expert web analytics professionals with specialization in web analytics. We have extensive experience in analytics implementations with most of the leading analytics software packages, including :

At Gradient Softech what we do :

  • Google Analytics
  • Lyris HQ Web Analytics
  • IndexTools
  • Omniture's Site Catalyst
  • Unica's Net Insight
  • Web Trends
  • WebSideStory's HBX Analytics
  • Clicktracks

Our Analytics services consist :

  • Identification of successful marketing campaigns
  • Analyzing which ad, search or referral brought customers
  • Monitoring of email campaigns
  • Identification of best performing products
  • Identification of content that attracts customers the most
  • Web based research and SEO Content development services
  • Improving visitor online experience and converting more visitors to customers
  • Making out between organic and paid searches
  • Controlling the costs of PPC campaigns
  • Providing optimized keywords and phrases