Ux - Ui Design

Responsive Website Design

Responsive Web Design builds on the primary design principle underlying the web's core usefulness and growth

Today, every person on the planet can be your possible customer & by means Internet, Businesses are becoming Online to serve the needs of the Customers and also reaching out to new market places for Business opportunities. Websites & Online Portals are the two strong modes of Communication & Interactions. However, due to changing face of the technology, to match the pace with the changes happening around the Industry, making a Responsive Website that is easily accessible on your Smart Phones & Tablets is the need of the hour.

What is a Responsive Website?

To explain in short, Responsive Web Design (RWD) is an approach of laying-out and coding a website such that the website provides an optimal viewing experience — ease of reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones, tablets).Our designer creating a Responsive Design ensures that the website’s navigation elements, screen-layouts, text, images, audio/video players and other UI elements re-adjust themselves on a variety of devices. Thus, it saves majorly on extra time and money in creating and maintaining one “mobile-site version” and another “desktop-site version” of the Responsive website.

At Gradient Softech, we are experts in Responsive web design and development. We create & customize a responsive website that responds according to user’s device behavior and environment. When a user, shifts from laptop to his smart phone, the website automatically transforms itself to accommodate the resolution, image size and scripting abilities that best fits the display device to give the best showcasing results. One of the distinguishing facilities that we offer to our Responsive web designs is – Search Engine Optimization (SEO) enabled. Its recommended by Google.com, world’s highly preferred Internet Search Engine, that having a SEO Enabled Responsive website surely boosts up the ‘Appearance Ranking’ of the website in ‘Online Search Results’. And our designs empowers your website to appear at leading positions in such Online Search Results, helps your website to have improved number of visits by your Customers.

To add, technical experts & developers at we have hands on experience to use a mix of flexible grids and layouts, images and make a smart use of CSS.

Advantages of having a Responsive Website are :

  • Highly Flexible Designs
  • Extremely User-Friendly Experience (similar on Desktop PCs & Hand-Held Devices)
  • Multi-Device Adaptation
  • Faster & Anywhere Accessibility
  • Easy to Maintain
  • Improves SEO
  • Cost-effective

Benefits of responsive web design

Responsive website design eliminates the immediate need of a mobile application or mobile website for the business website. One website design fits on all devices so no need of maintaining two separate websites. This results in reducing application development & website maintenance cost.

It is easier to crawl mobile friendly website pages for Google search engine crawlers. If your website is mobile-friendly then Google mention in its search result. Having mobile-friendly website can drastically reduce bounce rate as well. Responsive web design is always an additional advantage for your business to gain a competitive edge.

In responsive web design, you can add mobile specific features, which help to boost conversion. E.g. Opt-in form can be replaced with a direct call button, which is easy for any visitor to make a direct call instead of filling-up an enquiry form.

Content can be displayed as per priority according to device type & orientation. Adjustment in design helps to let visitors focus on the content of their interest.