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Frequently Asked Questions

Web Designing Services

Can Custom Designs be developed by Gradient Softech ?

Yes, this is primarily what we do for our client. We understand your requirements by having you fill out a Questionnaire . Once filled out this gives us a good creative brief to get started on your design concept. The questions we ask answers for are to do with your preferences of color, logo design, reference websites and the site structure of your planned website. You could get in touch with us to request a Design Questionnaire from us.

How Effective is Flash while Designing a Website?

Flash makes a site look good and interactive for sure however it needs to be used intelligently while designing. Completely Flash based sites may not be effective, since these websites are usually not crawled by Search Engines. Using Flash within an HTML page is a way to work around this. We specialize in designing and developing creative concepts on flash. You could have a look at our Portfolio to see some sample work.

What is a Web 2.0 Look and Feel?

The buzz is - a Web 2.0 look for your website! The following are some key elements of a Web 2.0 look and feel of a website design. A simple, clean and clutter free design

  • --- Straight Fonts
  • --- Centrally positioned on a browser
  • --- 2-3 Columns and not more
  • --- Clear mast-head with a Global Navigation Tab
  • --- Highlighted text headings
  • --- Strong Colors, usage of Gradients, Smart Icons and subtle 3D effects

Visit our Portfolio section to view some of our Web 2.0 work.

How many Pages should my Website have?

The best way is to create a site structure first by grouping links under various categories. Every section that needs to be talked about and visually displayed should have a page each in addition to some standard sections like Profile, Contact, Terms and Conditions, Privacy Policy and FAQ's. Once you have mapped your entire site structure in this manner, do a simple count on the number of pages you require.

How Important is it that my Offline Presence has synergies with the Web Presence?

The website design should compliment all existing offline communication such as Visiting Cards, Brochures, Banners etc. as much as possible. Since the Web Presence is usually and extension of your business on the Web - They should all speak the same story in the same way. In case you are not happy with your current logo or corporate identity, click here to know more about our Graphic Designing Services.

Can I share the Design work and get only the development of my pages done by Gradient Softech ?

Yes, we could do only the HTML and CSS development of the web pages based on the design inputs provided by the client. The designs usually would need to be given to us as JPG’s, PSD (Photoshop) or CDR (Corel Draw) files.

How do I have Gradient Softech create a concept Layout for me?

Contact us and we will send you a Questionnaire that you could fill out and share with us.

Search Engine Optimization Services

How can your SEO Campaign benefit me/my website?

SEO Search Engine Optimization are techniques aimed at attracting focused and relevant traffic to a Website by getting it listed amongst the top few listings on the search engines on targeted keywords/Key phrases. We have spent over 8 years analyzing the search engine mechanisms and has identified over 250 parameters which could induce a positive effect on the search engine algorithms, which further help the website to surge higher up the ladder amongst the millions of other search results being showed up by a Google/Yahoo/MSN etc

It is always good to get engaged in a brainstorming session with the client to understand their business, service offerings, USP’s, competitive analysis including a SWOT, current consumer base, location of operations, aspirations in terms of attacking newer target markets, main competitors, amongst several other factors, so as to identify and come-up with a list of Key phrases that a probable interested internet surfer may search for while seeking similar services.

How is your SEO service offering different from the others?

Based on our domain knowledge and success ratio in promoting over 150 websites so far, we have been able to gain enough confidence in the field of SEO to call it as one of our USP’s. We take a very client-focused approach while devising an SEO campaign and always see driving real business value as our ultimate goal.

The most important difference is that there is a guarantee involved when it comes to showing you results for our SEO efforts.

We also have a payment structure especially devised to safe guard your interest.

Having worked with over 1000 clients, we have created a huge database of sites we exchange links with across several categories, which gives a substantial leverage to every new client we work with.

How can I guarantee top listings for my site on major search engine’s like Google, Yahoo, MSN etc?

Hand your website over to a professional and experienced organization like us and we shall ensure that your website is listed on targeted Key phrases which would help attract and drive relevant traffic.

What should be the ideal Key phrases to promote for new website?

It may not be wise to actually start competing with such websites to start with by putting in all our efforts in this direction.

Our strategy is essentially to work on a model where the objective is first to get the website crawled well by search engines (the site shows up on top on at least a few key phrases first) and hence we would suggest using the simpler keywords (read lower traffic) but relevant ones to do so. Once the website has been crawled we hope to get a reasonable Google Page Rank with in a few months. Post this in the next phase we could begin the SEO on the next level of keywords (read higher traffic), which are around/related to the keywords that the website would already be ranking well on by then.. And then a few months after that.. the next level.. and so on.. till we are the best on the Internet!

How are Organic Listings more effective than Sponsored Listings?

We recommend Organic Listings to Sponsored listings as a parallel and first simply because of the following main reasons:

  • --- Higher ROI through SEO
  • --- Minimal chances of ‘wasting money’
  • --- Organic Listings offer long-term benefits as they can be sustained at a much lower price recurring cost.

How is my interest safeguarded while I choose a service provider?

Several companies offer SEO as a service, but it becomes difficult to compare an apple to an apple. The following parameter should be judged

  • --- Past track-record and experience in this domain which can be seen by seeing the past end results that any company has delivered.
  • --- A result-oriented SEO Model offered by the company with a long term perspective
  • --- Client-focused payment structure, intended towards safeguarding your interest

We pass on all of the above criterions, you could get in touch with us and we could elaborate with more information on this.

How do I get started?

Click here and get in touch with us!

Web Application Development

What is Web 2.0 ?

Web 2.0 is the next generation application of the Internet, which encourages the use of Creativity and Technology on an highly Interactive Platform by promoting Collaboration amongst users. The usage of some of the following is usually inferred as Web 2.0 -

  • --- CSS or Cascading Style Sheets for consistent and effective visual presentation of content.
  • --- Usage of AJAX (Asynchronous JavaScript and XML) a cross platform group of technologies for enhances data responsiveness
  • --- Syndication of data through RSS Feeds
  • --- Creation of Blogs and Integration to Social Networking websites
  • --- Integration to next generation API's like the ones Google Provides.
  • --- Incorporating a Web 2.0 'Look and Feel'

What is good for me - A Bespoke Solution or an Off the Shelf Solution?

The answer to this question requires some amount of research and understanding the requirement or need. If the need is very standard and fits the bill of the available software, it is a good idea to take this up. However if there is any amount of customization required for the application, creating a be-spoke or customized solution is the best option.

We at Gradient Softech have developed several applications and do not have to ‘reinvent the wheel’ even while creating a Bespoke solution, which usually tends to be the best way forward. In case you would want us to suggest an optimal solution, please contact us with your requirement and we will revert within 24 hours.

What is Open Source Technology’s LAMP ?

Any dynamic website uses a combination of 4 major components namely, an Operating System, a Web Server, a Database and a Scripting language. A combination or a stack of these four are Linux, Apache Server, My SQL and PHP or Perl. This is one of the two most popular combinations used for Web Technologies. Microsoft’s .net platform being the other combination.

What is Microsoft’s .net platform?

The other popular web technology is Microsoft’s stack called .net. The four components comprise of Windows (the Operating System), Internet Information Server or IIS (the Server), SQL Server (the database) and ASP.net as the Scripting Language.

What Technology Platform should one choose from?

The most common and widely used combinations are LAMP and Microsoft’s .net. We at Gradient Softech work on both these technologies the former being a relatively cheaper option. We could suggest the technology most suited to you after you share your requirement with us.

Internet Marketing Services

What is Internet marketing?

Internet marketing, also referred to as online marketing, Internet advertising or e-Marketing, is the marketing of products or services over the Internet

What are the different techniques of Internet Marketing?

Internet Marketing follows various techniques for promotions like Search Engine Optimization (SEO), Pay Per Click (PPC), Banner Advertisements, Affiliate Marketing, SMS Marketing.

What is the difference between Organic & Inorganic listings?

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Results are on the left section of the SERP.

Pay per click (PPC) is an advertising model used on search engines, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Results are on the right section of the SERP.

What is link popularity?

Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. Three ways of website linking comprise of reciprocal linking, one way linking & Multi way linking.

What does caching & indexing of web pages mean?

Search Engines like Google, msn etc takes a snapshot of each web page it examines and caches (stores) that version as a back-up. The cached version is what Google uses to judge if a page is a good match for your query.

An index is a system used to make finding information easier. Search Engines use this method to create a table of relevant websites onto the server to be fetched as & when required.

What are web spiders?

A search engine employs special software robots, called spiders, to build lists of the words found on Web sites.

What are the benefits of Internet Marketing?

Benefits of Internet marketing involve:

  • --- Online Branding & Promotion
  • --- Targeted Traffic
  • --- Revenue Generation

What are one way & reciprocal links?

One way linking is a hyperlink that points to a website without any reciprocal link; thus the link goes "one way" in direction. It is suspected by many industry consultants that this type of link would be considered more natural in the eyes of search engines. One Way links are also called Incoming Links or Inbound Links

A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic.

Are framed websites a thing of past?

Framed websites are no more in active use as this makes the search engines difficult to crawl through them.

What are Meta tags?

Meta tags are used in html page headers, and contain information about keywords and descriptions of the web page. This provides search engines with the information they require, enabling your site to be catalogued.

How can your website traffic be increased?

  • --- Immediate Results : PPC, Affiliate Marketing, Email Marketing & Rich Media (CPA).
  • --- Long Term : SEO, Email Marketing
  • --- Branding : Rich Media (CPM), Email Marketing.

How can Gradient Softech help your business? What are the grantees of your services/results?

We have been in the Online Marketing industry for the past 8 years by delivering the best results in terms of creating brands & generating high quality traffic for your website. At Gradient Softech we religiously follow the 360 degree Approach to ensure every website is harnessed to its maximum potential. We have an enriched human potential with Website Designers, Visualizers, Conceptulizers, Web Application Developers, Content Writers, SEO & PPC Experts.

Working in the most competitive environments we have been able to attain the top page results in the Search Engines in organic listings. We give full grantees on the specific keywords to be placed at the top level in the Search Engines.

Website Maintenance Services

How do I know I really need website maintenance?

  • --- Frequently updated websites are favored by all the major Search Engines, a website maintenance service could spell out better positioning/ranking for your website.
  • --- It is important that your website portrays latest information about you to attract web traffic. Obsolete information can be misguiding and definitely of little interest to your prospective customers.
  • --- Website maintenance becomes essential if the website is large & involves quite a few sections which demand frequent updates/modifications.

We can help you take care of all the alterations required on the website over a given period of time.

How can I keep the website updated all round the year?

You can hand over the website to us & simply relax. Sign up with us for an Annual Maintenance Contract and you’d be ensuring that we would be taking care of your entire website updation requirements all round the year.

What will your website maintenance services involve?

  • --- Assistance in Website Content Management - Any editing you might need for the text/images present on the website.
  • --- Designing Promotional Flash Banner – In case you need to start a Newsletter campaign as a brand building/promotion exercise, we could design attractive static/flash banners for the same. (Don’t have a Newsletter Management System integrated into your website already that helps you manage regular campaigns yourself? (Contact Us Now.)
  • --- Developing Additional Web-pages - During the course of time, you may want to add more information to your website, we’d help you do so.
  • --- Technical Trouble-shooting - We shall ensure uninterrupted running of the website and undertake technical troubleshooting or updates to allow optimum performance of this website at all times.
  • --- Frequent communication – Our support desk is accessible via via phone, instant messenger, live chat which would mean your needs are instantly addressed. Even if you do not call us for a couple of months, your account managers shall be in regular touch with you on a monthly basis just to ensure your satisfaction with our website maintenance services..to let you know that WE CARE.

How do I know how many hours is required to work on the website?

Whenever you need any updates on your website you can simply give us your requirement in advance, we would calculate the same & give you an estimate of the number of hours required to do the job.

What does Gradient Softech charge for rendering website maintenance services?

At Gradient Softech, we believe in services which are client-centric. The charges would highly depend on the following factors:

  • --- Extent of flexibility i.e. What all do you want us to cover in the contract
  • --- Duration you decide to opt our services for.
  • --- Type of plan – Yearly or Quarterly or Monthly

Website Hosting Services

What is shared / virtual web hosting platform?

It means that you would be opting for a cost-effective solution, where you would be only paying for the space your website occupies on the server. You will be sharing it with multiple websites which have opted for a similar solution. This solution generally is appropriate for most sites, except for the technologically highly advanced websites carrying confidential data transactions which need the power of a dedicated server.

Will I be subjected to unwanted advertisement banners on my website?

It means that you would be opting for a cost-effective solution, where you would be only paying for the space your website occupies on the server. You will be sharing it Absolutely not. You would be paying us for reserving an exclusive space for your website. We shall respect your privacy always.

Which Hosting Platform should I prefer, a Linux or a Windows?

It means that you would be opting for a cost-effective solution, where you would be Linux based hosting platform mostly takes care of all the needs that a website may have however at times certain specific needs that may be taken care off by Windows-based applications like, ASP scripting or MS Access. In cases like these a Windows platform may need to be opted.

What is the kind of technical support I could expect to get from Gradient Softech ?

It means that you would be opting for a cost-effective solution, where you would be Linux based hosting platform mostly takes care of all the needs that a website may We will take care of all your queries 24*7 and that too with a personalized touch. We do not trust automated online applications and a “how it works” section to handle our customers concerns. We have a customer help line and a support desk which reverts to you with a phone call within 24 hours of a issue being reported.

What kind of Uptime can you offer me for my website?

We have our dedicated servers at Rackspace, the largest data centre in the world which has a record of offering a 99.99% uptime, which means the amount of time the website will remain online in a month.

Domain Registration Services

What is a domain name?

Domain names are the unique names which are used to identify, locate and reach information stored on the world wide web.

How would I know if a domain name is available?

All you need to do is to let us know the domain name (com or .net or .org.) you wish to obtain and book for your website to use, and we shall check whether the same is available for you. We would also be most willing to suggest possible alternatives based on your original request.

How could I get a domain name booked?

We can register an available domain name i.e. which has not already been booked by any other party on the Internet, be it a .com or .net or .org. You’d be asked to provide your various contact and technical information & to pay a nominal fee of USD 15.00 for 1 domain which will hold your rights to use it for a period of 1 year. You could also go ahead and book the domain for as many years as you like in one go.

How can I have my domain name renewed?

We shall take the responsibility of an approaching domain name expiry so that the contract could be renewed for a number of years you would prefer to reserve it for.

How long does it take to register/transfer a domain name?

Merely a few minutes actually however it takes a minimum of 24-48 hours to start reflecting on the Internet as the Domain Name System (DNS) databases are updated only once a day.

Why would I need to provide my personal information and would it visible on the Internet?

Yes, for security/legal purposes and speedy technical troubleshooting, the details shall be made submitted on a directory which keeps a track of all the domains owned by various individuals/organizations.

Could I have a country-specific domain name like .uk or .au registered with Gradient Softech ?

Each country has its own rules, some of who limits the domain name registration to its respective citizens only. You’ll probably have to check your country’s Internet policies.

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